FREYA VON NOORDEN PIERCE

Writing, strategy, campaigns




Nice to meet you

I’m a copywriter and creative based in Amsterdam. I’ve been writing, taking photos, drawing and creating imaginary (and real) concepts to satisfy my creative itch. I’ve written about things I find interesting for newspapers, magazines and even a published anthology. 

With expertise in campaign strategy, creative writing, product and UX copy, I’m experienced in art direction and project management, making sure every detail is met and my team is happy. I’ve got a curious mind with an eye for aesthetics and simplicity; I want to learn it all and make sure you’re chuffed with the results, too.

    Get in touch.
    Are.na
    LinkedIn
    @fraeji     everywhere.


    What I’ve been up to

    Senior Copywriter |
    November 2025 +
    Vio

    Freelance Copywriter + Brand strategy | 
    June 2017 +
    fraeji

    Senior Copywriter + Creative |
    February 2024 + November 2025
    Dyson

    Copywriter + Creative |
    July 2022 + February 2024
    citizenM

    Editorial Strategy/Creative direction | 
    January 2021 + June 2022
    Otrium
    Writing




    ©Fraeji / 2026