Nice to meet you

I’m a copywriter and creative based in Amsterdam. I’ve been writing, taking photos, drawing and creating imaginary (and real) concepts to satisfy my creative itch. I’ve written about things I find interesting for newspapers, magazines and even a published anthology.

With expertise in campaign strategy, copy, and art direction, I’m the teammate who will make sure every detail is covered. I’ve got a curious mind and an eye for aesthetics and quirk; I want to try it all and make sure you’re chuffed with the results, too.

Get in touch.
Are.na
LinkedIn
@fraeji everywhere.

What I’ve been up to

Senior Copywriter |
November 2025 +
Vio

Freelance Copywriter + Brand strategy | 
June 2017 +
fraeji

Senior Copywriter + Creative |
February 2024 + November 2025
Dyson

Copywriter + Creative |
July 2022 + February 2024
citizenM

Editorial Strategy/Creative direction | 
January 2021 + June 2022
Otrium

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On supermarkets
Barely Worn: An ode to Vinted
Bike sheds and bedsits
Trashy thoughts
The Canary
What I think about when I’m running
Fast fashion’s reckoning
Dumb, dangerous, delightful internet

Internet culture
The intersection of tech and politics
Running
Archival Prada
The Booker Prize Longlist
Wikipedia rabbit holes
Arrested Development reruns